Brand the Change: The Branding Guide for Social Entrepreneurs, Disruptors, Not-for-Profits and Corporate Troublemakers
Miltenburg, Anne
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- Author
- Miltenburg, Anne
- Publisher
- BIS Publishers BV
- ISBN
- 9789063694784
- Language
- English
- Condition notes
- 2017, 223 pp, Paperback, new in shrink-wrap
- Category
- Textbooks › Marketing
About this book
Brand the Change breaks down the process of brand-building into practical steps. Whether you’re developing an innovative new product, setting up a service with a social purpose, promoting a new idea or positioning yourself as a leader in your field: by thinking like a brand strategist, you can create a clear and appealing proposition, develop unique brand experiences and, ultimately, attract the right target audiences and turn them into customers.