Hidden Persuasion / 33 psychological influence techniques in advertising
Baaren, van / Leeuwen, van / Andrews
€ 24.45
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- Author
- Baaren, van / Leeuwen, van / Andrews
- Publisher
- BIS Publishers BV
- ISBN
- 9789063693145
- Language
- English
- Condition notes
- 2013, 192 pp, hardback, new in shrink-wrap
- Category
- Textbooks › Marketing
About this book
Visual messages are ubiquitous in our daily lives. They constantly seek to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they manage to change our behaviour? This book analyses advertising beyond the persuasive power of the images themselves. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from essential methods of influence to more obscure and insidious ones. The reader gains in-depth insight into how visual elements are constructed to influence behaviour and decision-making at a subconscious level. All techniques are supported by rich visual examples and supplementary information on the psychology of behavioural change. This publication is not only an eye-opener for professionals and students in the fields of communication and design, but also for anyone who wishes to understand how our behaviour is subconsciously influenced by advertising, social campaigns and government messages. The book has been written by leading figures in the fields of social influence and visual persuasion. It is designed as an accessible, modern reference work for creating and understanding persuasive visual imagery.
