Whiplash / How to Survive Our Faster Future
Joi Ito, Jeff Howe
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- Author
- Joi Ito, Jeff Howe
- Publisher
- Grand Central Publishing
- ISBN
- 9781455544592
- Language
- English
- Condition notes
- 2016, 320 pp, hardback
- Category
- Textbooks › Psychology
About this book
"The future," as the writer William Gibson once remarked, "is already here. It’s just not evenly distributed." WHIPLASH is a postcard from that future. The world today is more complex and ever-changing than at any time before in our history. The tools of our modern existence are becoming faster, cheaper and smaller at an exponential rate, just as billions of strangers across the globe are suddenly just a click, a tweet or a post away from one another. When these two revolutions converged, they unleashed an explosive force that is transforming every aspect of society, from business to culture and from the public sphere to our most private moments. Such periods of radical change have always produced winners and losers. The future will run on an entirely new operating system. It is a radical upgrade, but it comes with a steep learning curve. The logic of a faster future turns conventional wisdom from the past on its head, and the people who will succeed are those who learn to think differently. In WHIPLASH, Joi Ito and Jeff Howe distil that logic into nine guiding principles for navigating and surviving this tumultuous period. From strategically embracing risks rather than mitigating them (or prioritising ‘risk over safety’) to drawing inspiration and innovative ideas from your existing networks (or favouring ‘pull over push’): this dynamic blueprint can help you rethink your approach to every aspect of your organisation. WHIPLASH is packed with incredible case studies and groundbreaking research and philosophies from the MIT Media Lab and beyond, and will help you adapt and succeed in this unpredictable world.